We hate to be the bearers of bad news – but summer is over folks. Yes, the season officially has until the 23rd of September to call itself active. However, classrooms in schools all across Canada will be filled this week, effectively bringing summer vacation to a close. As an employer, it is likely you have lost a few temps who have headed back to school this week.

Do you have positions you need to fill this fall? If so, there are a few techniques worth reminding you about. There are some important keys to a conducting a highly successful recruitment effort. Here are three:

1. Consider yourself the person who needs to do the impressing.

Too often, recruiters think of their candidates as actors at an audition. This isn’t entirely an incorrect approach, but it’s important to remember job seekers aren’t the only people who need to make good impressions during the recruitment process. Remember – your company’s reputation is at stake. It’s vital you put your best foot forward by showcasing your organization as the best place to work within in its industry.

“Whether it’s a phone screening or an in-person interview, a candidate’s first impression of your company is critical,” says Indeed.com, “It’s important you make them feel you’re as excited about getting to know them as they are about being considered for the role. One of the best recruiting techniques is to treat interviewees the same way you treat your customers.”

2. Utilize social media.

It should go without saying that job seekers are regularly searching online for opportunities. But where are all the conversations about “the best places to work” taking place? You guessed it – social media. Be sure to take advantage of your Instagram, Facebook and Twitter accounts to get the word out about your newly-available positions. And don’t forget to highlight the greatest aspects of your company’s culture in your posts.

“Talk transparently about what openings you have, the qualifications needed, the necessary responsibilities, etc. and encourage people to share on their personal networks (i.e. the ones people look at more, such as IG and FB),” insists Justin Lowe on McQuaig.com, “Offer up a few elements around the culture too. What’s it like to be part of this team and work within the company?”

3. Make use of an employee referral program.

As we’ve noted in the description of the first two keys to a highly successful recruitment effort, highlighting the greatness of your company’s culture is imperative. With that said, there is arguably no better way to recruit top talent than to have your employees do it for you! Implement an employee referral program and get your current team members talking to others about how great it is to be part of your organization.

“While many employees are probably already sharing open roles with qualified contacts in their networks, a well-developed employee referral program can boost this behaviour even more,” notes Indeed.com, “By incentivizing referrals with bonuses and contests, you can drum up excitement and further motivate your workforce to bring the best talent they know into your organization.”

For more expert recruitment advice, contact Hire Value Inc. today!