About Hire Value

Hire Talent.
Faster. Smarter.

Tired of sifting through endless resumes?
Hire Value is different. We’re a team of
seasoned talent acquisition practitioners, not
just advertising marketing specialists.
We’ve been in your shoes, leading
large scale teams and managing
significant recruitment budgets.

Why Choose Hire Value?

We've Walked in Your Shoes.

We understand your challenges because we’ve faced them ourselves. From attracting top talent to staying on top of industry trends to working at major global job boards, we have the lived experience to guide you.

Thought Leaders & Early Adopters.

Our executive leadership team is recognized as thought leaders in talent acquisition. We bring the latest technology and best practices to the table, ensuring you get the most out of your recruitment efforts.

Elevating the Profession.

We’re passionate about talent acquisition, and that’s why we created The Recruitment Flex Podcast with over 350 episodes to share best practices and industry insights with the broader recruitment community.

We're More Than just Advertising

Our team goes beyond posting jobs. We partner with you to develop a comprehensive recruitment strategy, leveraging technology, data and analytics to ensure you attract the right talent, faster.

Universal Recruitment Challenges

A Fond Farewell to Post & Pray

Why Guessing No Longer Works

Talent Competitors

High
Cost

Missed
Targets

Limited Tracking

It’s Not You.
It’s Them.

The old way isn’t working. You’re pouring
resources into recruitment with limited results.
It’s time to break free from the cycle.

Hire Value Solutions

Attract Top Talent. Simplify
Recruitment Ads.

We Focus on Three Key Areas:

Targeting the Right Audience

Our personalized advertising strategies pinpoint the perfect fit for your open positions. We consider skills, experience, and geography to ensure your ads reach the most relevant talent pool for your hiring needs.

Reaching Them on the Right Platforms

Using our AI powered advertising technology we spread your ad spend strategically across a mix of platforms, including social media, job boards and industry specific sites reaching your candidates where they are online.

Tracking & Continuous Improvement

Data driven insights power your ads, ensuring they reach the right people at the right time. We continuously monitor and optimize for maximum efficiency. We share our results so you understand what’s working and what needs improvement.​

Problems We
Have Solved

Example #1​

Corporate Overview

$5.6BB publicly traded energy retail company with 6,000 employees

Issue

Applicant volume down 95% & staffing agency fees were in the millions

Solution

Comprehensive TA process audit and 3 year strategic plan

Outcome

Hiring goals achieved & staffing agency fees dropped to under $1MM

Example #2​

Corporate Overview

$250MM, hotels & travel destinations experiences in Canada

Issue

Hire 1,800 hourly, remote & limited term workers in 3 months

Solution

Executed a full scale digital recruitment advertising campaign

Outcome

Hiring goals were met on time and on budget allowing the organization to experience their best year in revenue. 

Example #3

Corporate Overview

$323MM construction and maintenance services company for energy, industrial, and infrastructure sectors with over 4,000 employees

Issue

Hire 3,000 hourly skilled trades, limited term employees in remote locations

Solution

Full service recruitment marketing strategy

Outcome

Became the dominant employer brand in their industry and conditioned the market to see them as the employer of choice

Example #4

Corporate Overview

Heavy truck dealership with over 10 locations including service and body repair shops.  

Issue

The critical skill set, Heavy Duty Mechanics are high demand and low availability causing lost revenue and client confidence. 

Solution

Create a powerful employer brand then execute a targeted advertising & marketing campaign. 

Outcome

Vacancies were filled within 6 months, unlocked new growth potential and solidified their position as a top employer in the industry. 

Building Success. Together.

Our Track Record

INDUSTRY RECOGNITION

  • TATech Top 40 Honours 2024
  • TATech Top 100 Most Influential Thought Leader 2023
  • Top 24 HR Influencers to Follow in 2024

THOUGHT LEADERSHIP

  • Over 120 Recruitment Articles Published
  • 350 Podcast Episodes

SPEAKING ENGAGEMENTS

  • TA Event Hosting & HR Conference Media Personalities

NUMBER OF JOBS ADVERTISED

  • 120,000 in 2023

Meet Our Team

With over 25 years of specializing in recruitment, Shelley brings an expert level understanding of the provincial, national and global labour market.

Director of Operations

Leah Sobering

Leah’s business acumen and wealth of experience in recruitment marketing, DEI and digital advertising is not only a testament to her own achievements but also a pace setter of growth and progress for Hire Value Inc.

BUSINESS ADVISOR

Adam Amos

Bringing over 18 years of hard earning success through multiple economic cycles and to every extreme. Adam brings expertise from managing in times of high growth through to the reality of making difficult decisions in lean times.

Research Consultant

John Howie

John has over 20 years of experience in HR and has a keen eye for emerging trends and a passion for optimizing processes. Armed with a blend of analytical prowess and a human-centric approach, John delivers results.

Customer Success Specialist

Melissa Sokol

Bringing a BSc Management, Melissa radiates positive energy and finds immense joy in guaranteeing customer satisfaction. With an eagle eye for details and a heart full of enthusiasm, she is dedicated to creating a delightful experience, one happy customer at a time.

Virtual Assistant

Carrie Bullee

Carrie Bullee is the founder and CEO of Virtual Assistant Plus. She virtually serves the world by using her extensive administration experience to support small business owners with all the tasks they don’t enjoy, don’t have time for, or aren’t producing income.

What our
customers are
saying...

They are experts who bring their honed practices to life through relationships.

Working with Hire Value Inc. has been a truly exceptional experience. Having worked with Shelley, Leah, and team for years their personalized approach has always made us feel like more than just clients; we became true partners.  The team took the time to understand our unique brand and vision crafting creative, innovative solutions that perfectly aligned with our goals. What sets Hire Value Inc. apart is their genuine focus on building real, lasting relationships. Their commitment to our success is evident in every interaction, and they consistently go above and beyond to deliver results.  Hire Value gets recruitment. They are experts who bring their honed practices to life through relationships. We couldn’t be more pleased with this partnership and look forward to many more years of collaboration.

Rachel Liem-Smith

AVP, Talent Acquisition, People & Culture, CWB Financial Group

Hire Value continues to provide us with industry knowledge and tools to help us stay ahead of our industry as an employer of choice.

Hire Value Inc. partnered with us to build and develop a talent acquisition strategy at a time when it was our top company priority.  For us to achieve our growth objectives, we needed top talent for various positions and needed to add significant horsepower to our recruitment and retention processes.  Beyond this, their expertise also helped us create a compelling employer brand using the voice of our employees.  Thanks to Hire Value, we unlocked new growth potential and solidified our position as a leader in our industry.  Through our ongoing partnership, Hire Value continues to provide us with industry knowledge and tools to help us stay ahead of our industry as an employer of choice.

Adam Asplund

President, New West Truck Centres

I am certain we would not be where we are today without Hire Value’s help.

I would heartily endorse Hire Value, without reservation, for any organization looking to improve their recruitment process and effectively manage their recruitment marketing for a large workforce such as ours.

Stuart Back

Chief Operating Officer, Pursuit

Knowledge & Insights

Women of Influence Nomination

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