Employers from all industries tend to have the same thing in mind when it comes to recruiting new talent. They all want the best the talent pool has to offer. Unfortunately, not all employers are aware their recruitment efforts are made or broken by their day-to-day interactions with their current employees. The employee experience has a significant impact on a company’s ability to draw the interest of skilled job seekers.
“The employee experience reaches beyond tangibles,” writes Sara Pollock on ClearCompany.com, “Think of it as any and every element that affects an employee’s motivation and ability to perform their duties. Transparent business practices, goal alignment and defined career progression are all attributes of employee experience.”
The better the employee experience, the more candidates a company receives.
It seems as if the results are in. Recruitment experts from all over North America feel a positive company culture – one that promotes healthy interactions between co-workers, respects the need for adequate work/life balance and compensates fairly – is a highlight for talented individuals who are weighing their options about where to work. BetterTeam.com agrees positive employee experiences translate into excellent word-of-mouth promotion.
“Employer branding can clearly provide some advantages – companies with positive brands get twice as many applications as companies with negative brands, and they spend less money on employees,” affirms the website, “So now more than ever, it’s important to build a positive employer brand. But the rules for how you do that have changed considerably. In the 90s, when employer branding started getting attention, it was something that came from the top down.”
The site goes on to champion the use of social media and sites like Glassdoor and Indeed. Employers need to be mindful of just how influential their employees can be. When workers share their thoughts and views online, they are closely scrutinized by job seekers. And as you may have guessed, companies with bad reviews and poor reputations find it difficult to attract top talent.
Money isn’t everything!
BetterTeam.com reveals some statistics related to employer recruitment efforts. According to the site, 50 percent of workers say they wouldn’t work for a company with a bad reputation – even with a pay increase. As well, a bad reputation is known to force a company to have to pay up to 10 percent more per hire.
Naturally, it is beneficial for employers to place heavy emphasis on boosting employee morale. Finding ways to create and maintain a working environment that is inviting, benefit-rich and filled with individuals who take pride in working for the organization is a key way to attract other talented workers to the fold.
Pay attention to social media.
Your candidates are paying attention to Facebook, Twitter, LinkedIn, GlassDoor, Indeed and the like. Not only should you be managing your company’s social media accounts, but you should be mindful about what others are saying about your brand. “In one study, 62% of candidates research companies on social media before applying,” informs BetterTeam.com, “76% of applicants researched companies on LinkedIn by looking at current employee profiles.”
For more expert advice on how to strengthen the employee experience at your company, give Hire Value Inc. a call.