In the year 2019, you’d be hard pressed to find anyone who has never heard of Facebook, Twitter or LinkedIn. Even if a person isn’t completely familiar with all three of those huge social media platforms, he/she is bound to use at least one of them. It’s no surprise that employers all over Canada have utilized social media to look further into the candidates who apply for their available job positions.

Two can play that game though. Smart candidates don’t just research the companies they hope to work for – they follow them on social media. What are other people saying about your business online? Social media will tell you. Believe it or not, your social media presence has a huge impact on whether or not a job seeker will apply to your company or avoid it altogether.

The majority of young job seekers are influenced by social media.

Millennials are big-time social media users. Tell you something you don’t know, right? It only stands to reason if you’re interested in hiring new graduates and other members of our younger generation, it is imperative your social media platforms provide very flattering depictions of your company.

This is true for companies on both sides of our border. According to the National Association of Colleges and Employers, their Class of 2017 Student Survey found that students who use social media during their job searches are actually more comfortable being contacted by their potential employers through social media than any other medium. Not surprisingly, young people are pretty savvy at social media job hunting.

According to NACE, “among the 52 percent of students who used social media in the job search, the most common way that they did so was to research potential employers of interest via a platform’s search bar, followed by posting a resume on a publicly accessible profile and communicating with friends and/or family to discuss job openings and potential employers.”

 Intelligent young job seekers know they’re being watched.

Because so many employers research their candidates’ social media profiles, young job seekers are using their Facebook, Twitter and LinkedIn profiles to provide good impressions. TheGuardian.com encourages those seeking career opportunities to use social media to advertise their skills, establish their “social brand” and network with other professionals online.

The site also warns job seekers to ensure the information they post is favourable: “Before you post any information in your own name on the web, consider whether you would be happy to have this information published in a national newspaper where your family, friends, current and future employers could see it. If not, then change it.”

There are several benefits of using social media during a job search.

According to TheGuardian.com, they include the fact you can apply for advertised roles easily and quickly; you become more visible to recruiters who are using social media to advertise their jobs and source candidates; you can build your network and engage with a wider audience across multiple social channels and you can speak to recruiters and prospective employers throughout your job search by engaging with them across all channels in real time.