As if this week’s blog title didn’t let on, making your employees feel valued is arguably one of the most important things you can do as a business owner. The strength of your employer brand heavily depends on how your staff members feel about coming into work every day.

Does it feel like a chore? Or is it a pleasure? Do they just show up for pay cheques? Or do they genuinely care about the company’s success? If you’re looking to secure top talent during any of your future recruitment efforts, it’s imperative the employees who currently work for you feel valued. And there are some key ways to ensure that’s the case.

Offer both public and private recognition.

There will never be anything wrong with calling an employee into your office to congratulate him/her on a job well done. Showing your appreciation for both the efforts put in and the results achieved by your staff members can work wonders in eliciting strong performances in the future. However, it’s also a great idea to publicly recognize your employees. Highlight great performances during morning meetings and even take to social media to brag about your best workers.

“The simple and obvious first answer to making employees feel valued is to provide them with the recognition they deserve,” insists Bridget Miller of HR Daily Advisor, “This can come in many forms, but the important thing is that it happens. It can be one-on-one, in a group setting, in the form of raises or bonuses, etc. Recognition can happen in small ways every day, and in bigger ways at less frequent intervals.”

Don’t skimp on those pay cheques.

Okay, yes – earlier, we alluded to the fact that employees who come to work for more than just pay day are the type you want working for you. That doesn’t mean, however, that your workers shouldn’t be compensated fairly. Tori Fica of BambooHR believes that developing a compensation strategy is the most obvious indicator of how much an organization values an employee.

“Of course, value extends beyond dollar signs alone; however, if your compensation is lagging behind the rest of the market, then your employees will feel undervalued and dissatisfied,” she writes, “Your organization should do the work to understand where you fit within the job market and where employees land on the compensation scale for their positions.”

Make feedback a regular part of your interactions.

Earlier, we advocated for the showing of gratitude towards your employees. But, believe it or not, you can also help them to feel valued when you put efforts into helping them to improve upon their skills. Of course, it’s always wise to motivate your employees through positive feedback. But when you show you’re committed to helping out – especially after missteps – you demonstrate your belief in your workers’ abilities to succeed.

“Giving employees plenty of positive feedback—far more than negative feedback—can help them know that their work is appreciated,” says Miller, “(It can also make them receptive to constructive advice because they know their work is valued and not just criticized.)”

If you’d like support on helping employees work at their best, contact us today.