It would appear as if there is a rumour floating around about millennials having next to no attention spans. Is it because entertainment can now be streamed via such platforms as Netflix, YouTube and Spotify? After all, listening to music and watching films and videos, these days, is as easy as clicking a button on a smartphone. And with so many other buttons to choose from, how is one expected to stick to just one piece of entertainment?

Millennials are lazy = stereotype.

It’s simply not fair to brush all young individuals with one stroke. Sure, technology has advanced to the point where things are made so convenient, trips to the library have become a lot less necessary. This does not mean millennials aren’t hard working individuals who understand that it takes effort to succeed in life.

“When it comes to the workforce, Millennials typically get a bad rap,” writes digital marketing veteran, Joe Beccalori on, “The generation, roughly those born from 1980 to 2000, is usually labelled as lazy individuals who spend too much time on social media. This criticism is just that–criticism–and from what I can see some of these negative labels are far from the truth.”

Millennials treated like equals = loyal employees.

Beccalori goes on to describe millennials as individuals who see themselves as bigger parts of the businesses they work for than simple employees who show up for pay cheques. He insists they wish to work WITH their employers and not just FOR them. Therefore, one way to ensure your millennial workers stick with your business is to treat them more like partners than your subservient underlings.

In a special to The Globe and Mail, Merge Gupta-Sunderji agrees millennials have garnered an unfair reputation as being disloyal. He highlights the fact that the concept of “loyalty” has changed over the past few decades. Today’s young generation has grown up seeing their parents get laid off and having to find new career paths. To millennials, loyalty to a company may only entail a several month stretch – not years.

Promoting work-life balance = happy young workers.

Gupta-Sunderji goes on to list a few key ingredients companies must possess in order to build and nurture their millennial-based workforces. He begins with variety, insisting today’s young people have many things on their plates to prevent monotony in life. Business owners, therefore, are advised to engage and excite their employees by changing things up. Rotating assignments and setting up work-related field trips are two ideas Gupta-Sunderji provides.

He also stresses the importance of promoting work-life balance. “More and more, employees see work and play as simply two sides of the same coin,” he writes, “Whether it is shinny hockey on weekday evenings or the much-anticipated Bruno Mars concert, they’re equally as important as the paying job…If you extend flexibility to your staff whenever you can, they’ll happily roll up their sleeves and willingly pitch in when a deadline is impending or a major company objective is at stake.”

Looking for more expert ideas for how to keep your millennial employees loyal to your company? Please don’t hesitate to give Hire Value Inc. a call.