We’re all so very lucky to live in Canada. Among the many different benefits of being Canadian is the fact many of us live within communities that embrace people from all walks of life. We recognize Canada as a wonderful country to call home and understand why so many people from all over the world want to live here. Canada is regularly heralded as a country that celebrates diversity. It’s one of the many reasons to be proud of being Canadian.

As a Canadian business owner, it’s important for your mindset to fall in line with this popular Canadian value. Presenting your company as one that embraces diversity and encourages job applicants from a variety of backgrounds is a huge part of making your company culture unique and admirable. It’s important, therefore, for your company to have a diversity statement.

How your diversity statement is composed counts for a lot.

If its objective is simply to comply with the law, it will be made pretty obvious. A sincere message is one with sentiment, warmth and genuineness as opposed to just cold and calculated legalese. On Ongig.com, Rob Kelly provides some insight on how to compose the ideal diversity statement.

“20 to 75 words is all you need,” he insists, “That’s what the best companies do for their main diversity statement (e.g. typically the first paragraph opening up their diversity page or the words used for their diversity section in their job descriptions or a “workplace diversity statement” that might be plastered on your office walls). If you have an entire page dedicated to your diversity statement, then you can elaborate way beyond 75 words to support your main statement.”

What elements are needed to write a strong diversity statement?

As Kelly explains, writing at a ‘low grade level’ is a recommended away to elicit interest from the widest range of readers. Among his tips for writing an ideal diversity statement, he encourages a limited use of words per sentence. “The best diversity statements have short sentences because the longer your sentences the lower the retention,” he writes, “Eight words or less per sentence can equate to 100% comprehension.”

As you may have expected, Kelly also insists upon the use of positive words. These are words proven to evoke positive feelings, he says, offering such words as inclusive, celebrate, grow, freedom, commitment and experience as examples. He goes on to list some of his favourite diversity statements from well-known companies.

The T-Mobile and GoDaddy diversity statements top the list.

T-Mobile: “Diversity fuels the Un-carrier spirit. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day.”

GoDaddy: “A Culture of Creativity is life at GoDaddy. We hire the best, give them first-class training and set them loose. If you’re driven to perform, you’ll fit right in. We approach our work fearlessly, learn quickly, improve constantly, and celebrate our wins at every turn. Everyone is welcome—as an inclusive workplace, our employees are comfortable bringing their authentic whole selves to work. Be you.”

For more expert advice on how to compose a diversity statement that positively reflects your company culture, contact Hire Value Inc. today!