Are you looking to turn away as many talented candidates for your available job positions as possible? Well, here’s a neat trick: Fill your job posting with confusing industry jargon. Speak above the heads of job seekers, no matter how qualified they may be. After all, it’s more advantageous to demonstrate how industry-wise and complex you are. Dissuading people from applying to work for your company is a small price to pay.
Oh, sarcasm can be fun, can’t it? Obviously, the true meaning of our opening paragraph is to convey that business speak need not enter your job postings. Yes, you want to make clear what your business is all about and what its available job positions entail. However, you want the verbiage used in the posting to be as inviting as possible. Believe it or not, plain language can go a long way.
Research has proven it’s best to keep it simple.
On TheUndercoverRecruiter.com, Xuan Minh Hoang explains that a Business in the Community and the City & Guilds Group study found that confusing and overcomplicated job descriptions were a major barrier for job seekers aged 16 to 24. Hard-to-understand postings, they found, turned them away from applying for the jobs.
The study examined the recruitment processes of over 65 companies. While recruiters are likely to use industry jargon in their job postings to convey their professionalism and expertise, it was found that the “less is more” strategy attracted more job candidates. John Sweeney was one of the participants in the study.
“Everyone in my group mentioned the jargon in the job descriptions,” he is quoted as saying in Hoang’s article, “It was just things being made needlessly complicated or things being confusingly phrased…just not good communication. One of the jobs was entry level administration but used lots of industry terms, even though it was in the entry level section. It was meant to be an entry level role with training so it was needless to have all these confusing terms in there.”
Industry jargon confuses candidates about what the job is all about.
It’s important to remember that people applying for jobs need to feel senses of confidence that they can adequately handle the responsibilities that come with their potential new roles. Complicated literature makes job seekers feel like they wouldn’t be able to do the job. How could they if they can’t even understand what the job entails?
Sweeney reports that 66 percent of the participants in the study didn’t understand the roles they were applying for. “When a job description is so saturated in a clutter of jargon and inflated language, the actual core information becomes lost under a hazy veil of pointless words, rendering the reader clueless of what the job entails,” informs Hoang, “And whilst in most cases a Google search will translate, it often leaves the reader isolated, losing the confidence to apply for a job that seems above them.”
You’ll be surprised to discover how much simplifying the words used in your job postings can help you attract talented candidates. Keep it simple!
For more expert advice on how to compose job postings that will attract top talent, Give Hire Value Inc. a call at 403-978-3827 today!