Anyone who has even so much as glanced at the Hire Value Inc. blog over the past couple of years is well aware of our insistence on businesses having strong company cultures. One of the top rules of recruitment, as far as we’re concerned, is to ensure your place of business offers a welcoming environment so current employees can be made happy and job seekers are encouraged to join the organization.

A company culture can be defined as its “personality”. It’s the vibe people get when they show up for work. Do your employees enjoy working for your business? Do they interact well with each other? Do they support your brand’s core values? Do they believe in your mission statement? Obviously, workers who you can answer “yes” for are the ones you want to keep and the ones you want to keep hiring.

A strong company culture breeds a productive workforce.

The adage “happy workers are productive workers” couldn’t be more apt. When you put efforts into making your employees happy, they’re bound to show a lot more enthusiasm towards their daily duties. Employees tend to enjoy their work when their needs and values line up with the businesses they work for, says Alison Doyle on

“On the other hand, if you work for a company where you don’t fit in with the company culture, you are likely to take far less pleasure out of your work,” she writes, “For example, if you prefer to work independently, but work for a company that emphasizes teamwork (or has shared office spaces), you are likely to be less happy and less efficient.”

A strong company culture breeds long-term loyalty.

No company wants to have a high employee turnover rate. It costs a bundle to consistently have to hire and train new employees. The most successful businesses are the ones with workers who still around for the long haul. By having a work environment where all team members feel like valuable contributors to the brand’s success, you’re bound to keep your staff loyal.

“A strong company culture attracts better talent and, more importantly, retains that talent,” insists Larry Alton on, “When people feel like they belong to an organization, they’re more likely to stick around for the long term. That means lower turnover, fewer new hires to deal with, and better chemistry among your team.”

A strong company culture attracts top talent.

Another common theme throughout many of our blogs is as follows: the best way to recruit top talent to your organization is to have your current employees recruit them for you. How is this accomplished? By making your team members so happy to work for you, they promote your brand as being at the top of its class. In many cases, job seekers look to a company’s employees for information about what it’s like to work for it.

“Jobs aren’t just a paycheck, and, given the amount of time spent working, it’s important for both the employee and the employer to make sure there’s a good fit,” stresses Doyle, “If you’re not going to be happy working at a job or for a company, it may be better to pass on the opportunity and move on. Before you accept a job you’re not sure about, take some to ensure it’s a good fit for your skill set, experience, personality, and goals for the future.”

For expert advice on how to strengthen your company culture, contact Hire Value Inc. today!